Their next arcade title, Pong, would also be their first official release as Atari, debuting in the fall of 1972. Pong would quickly become a massive hit, with Atari finding itself struggling to make new machines fast enough to keep up with the demand for them. Over the next few years, Atari would grow by leaps and bounds, releasing several Pong variants, in addition to a variety of other arcade titles. Then, in 1975, Atari struck a deal with department store chain, Sears, which would sell dedicated Pong consoles that could be hooked up and played directly from any consumer television set. Originally branded as the "Sears Tele-Game", Atari-branded versions would eventually become available, as well.
Following the success of their Pong home device, Bushnell started a project within Atari to develop the world's first ever flexible home gaming console, that could allow different titles to be swapped in and out at any time. In order to help see this device come to fruition, a deal was struck in which Atari would be acquired by entertainment conglomerate, Warner Communications, in exchange for $28 million, and Bushnell getting to stay on in his same roles, as chairman and CEO. Though they would ultimately be beaten to market by the 1976 release of US rival, Fairchild's, swappable cartridge-based home game console, the Video Entertainment System (later rebranded as the "Channel F"), Atari would eventually succeed at creating their own such system, as well.
Featuring 6 metal switches (later scaled back to 4) and a faux wood grain panel on the front, the Atari Video Computer System - - or VCS, for short - - would officially launch on October 14, 1977. While Atari was a bit slow to build up a respectable library and user base for the console, they would finally begin to hit their stride by the beginning of the 1980s, with monster hits like Space Invaders and Asteroids (amongst others). It was the (eventual) collection of top-notch titles like these that made the VCS the incredibly popular cultural phenomenon that it was. In honor of the console's anniversary, we would like to take a look back with you, now, at 12 of the finest examples of groundbreaking excellence that the Atari VCS/2600's library had to offer.